Multicultural Marketing: No longer an option but a necessity.
Diversity is not just a buzz word it is the way the market is evolving in the UK. Brands and companies need to establish real connections with multicultural audiences if they want their message to resonate and remain relevant in the future.
Ethnic/Multicultural is no longer a niche business or a nice to have. It is a must for all businesses, yet largely the multicultural market remains untapped. That is where Hot Marketing comes in, with culturally correct campaigns that achieve results.
Ethnic Minorities in the UK are responsible for 80% of the population growth.
60% say they are more likely to buy a product or service that is advertised in their specific media.
It is simply not the case that advertisers can catch ethnic minorities through the same channels.
There are 12.6 million people identifying as ethnic minorities in the UK. That is 20% of the UK population having a multicultural heritage.
In the UK, the black and minority ethnic population has more than doubled in the last 30 years and is expected to double again by 2045. Yet 75% feel that mainstream advertising has no relevance to them. We are here to change this opinion because ethnic minorities are opinion formers.
So, working with us means this diverse audience that presently accounts for £300 billion per annum in spending becomes easily accessible to you. The days of general audience and general marketing are gone. People want to see themselves and brands with points of view that connect with them.