A powerful marketing medium.
Radio advertising is so cost effective and allows for extremely targeted campaigns with commercial radio stations continuing to swell in numbers. In the UK, we listen to an inordinate amount of radio, even though we may not realise it. We wake up to it, drive to it, work to it, bathe and shower to it, and even go to sleep to it. Accordingly, radio has become an increasingly powerful marketing medium. If you’re considering this route, you’re not the only one. More and more companies are turning to radio advertising to reach these burgeoning captive audiences.
Radio advertising influences us all whether we realise it or not. We have all bought products or services, consciously or subconsciously after hearing an advertisement on the radio.
Radio advertising can be produced to fit a company’s marketing budget or reach any target audience you choose. More and more stations are targeting their broadcasting to highly specific audiences, be it young, a particular ethnic group, male or female, sport fans, seniors, aficionados of classical, pop, jazz or nostalgia music. Radio can be used to reach any possible demographic audience.
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