SATISFYING BRITAIN’S HUNGER FOR ETHNIC FOODS

Britain’s insatiable appetite for ethnic cuisine is unabated and the grocery trade is scrambling to keep ahead and find new and wonderful ways to draw us to the next big thing, whilst satisfying the demand from the UK’s growing ethnic communities. World Food continues to be as hot as a scotch bonnet chilli whether it’s the new trend for street food, raw ingredients or Turkish to Thai. Continue reading

THE PUNCH OF THE POLISH POUND

BY CHLOE MALIK, DIRECTOR OF HOT MARKETING A FULL SERVICE AGENCY THAT SPECIALISES IN REACHING THE UK’S ETHNIC MINORITIES chloe.malik@hotmarketing.co.uk

 

The news recently has been all doom and gloom. Immigration has become a pet subject for the media to heighten people’s fears, with Channel 4 even running a series about Enoch Powell’s Rivers of Blood Speech. The British public is constantly being told that immigration is a drain on resources; foreigners are taking jobs, heightening crime and other such horror stories. Continue reading